Diploma in Marketing Management
The Diploma in Marketing Management is a professionally designed program aimed at individuals who wish to develop a strong foundation in marketing principles, consumer behaviour, and business promotion strategies. This program introduces key areas of marketing while promoting an understanding of branding, advertising, sales management, and digital marketing practices. Students will gain both theoretical knowledge and practical skills, enabling them to apply marketing strategies in business organisations, service industries, and entrepreneurial ventures. It also supports personal growth, career development, and academic progression in the field of marketing.
Entry requirements
Applicants must have a minimum of three Simple Passes (S) at the G.C.E. Advanced Level (A/L) examination in any stream, or completion of a recognised professional course, or at least one year of work experience in a related field, or any other qualification accepted by LLSOI Campus.
Course outline
| Module Code | Module | Credits |
|---|---|---|
| MKT3012 | Marketing Management Fundamentals | 2 |
| MKT3022 | Business & Environment | 2 |
| MKT3032 | Marketing Communication | 2 |
| MKT3042 | Culture & Management | 2 |
| MKT3052 | Customer Relationship Management | 2 |
| MKT3062 | Brand Management | 2 |
| MKT3072 | Service Marketing | 2 |
| MKT3082 | Consumer Behavior | 2 |
| MKT3092 | Advertising Management | 2 |
| MKT3102 | Digital Marketing | 2 |
| MKT3112 | Strategic Marketing | 2 |
| MKT3128 | Final Project | 8 |
Benefits
- Impact on the development of students’ and professionals’ knowledge.
- Enhances understanding of marketing strategies and consumer behaviour.
- Development of practical skills in branding, advertising, and sales.
- Provides knowledge on digital marketing and modern business promotion.
- Improves analytical, communication, and creative thinking skills.
- Provides a foundation for higher studies in marketing and business management.
Duration: 1 Year (Delivered within 6 Months as a Top-Up Programme)
Medium of Instruction: Sinhala / English (Mixed)
Study Mode: Online
Curriculum Level: SLQF Level 3
Total Credits: 30
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